[COMM 101] - Final Exam Guide - Ultimate 27 pages long Study Guide!

• School: U of M
• Department: Communication Studies
• Course: COMM 101
• Professor: Shazia Iftkhar

Document Summary

Culture industries: mass media business produce tv shows, tv movies, video games, and other cultural products. Functions of media: stories, the stories that circulate in the media can shape a society"s perceptions and attitudes, our varied media institutions and outlets are basically in the narrative, or storytelling business. Media stories put event in context, helping usto better understand both our daily lives and the larger world. Semiotics: a theory of signs, and how they work to produce meanings, or study of how things come to have significance, a qualitative approach seeking to relate texts to their surrounding social orders. Sign: consists of a physical signifier (gesture, words, music) and a immaterial signified (the idea associated with the gesture, words, etc. ) Signifier: the image, word, sound, etc. we use to refer to the concept; it"s material or physical manifestation. Signified: the concept to which the signifier refers, its abstract, experiential dimension.