COMM 292 Chapter Notes - Chapter 3: Asian Values, Customer Satisfaction, Visible Minority
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COMM 292 Full Course Notes
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The survey classifies the values that people hold in two sets (each contains 18 value items: terminal values (desirable end-state): lifetime goals individuals would like to achieve. People in the same occupation/category tend to have similar values: differences in groups makes it difficult to communicate and negotiate. Ethics: study of moral values/principles that guide our behaviour (what is right or wrong) Seven general principles should be followed to be principled, appropriate and defensible. Respect people, people are intrinsically valued and have the right to self-determination, tell the truth, promises/contracts should be honours, people should be treated justly, actions should accomplish good, and the greatest good for the greatest number. Power distance: degree to which people in a country accept unequal distribution of power. Individualism: degree to which people act as individuals rather than part of a group: collectivism: tight social framework, people look after and protect each other.