BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Strategy

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sapphireoyster859

25 May 2011

School

Simon Fraser University

Department

Business Administration

Course

BUS 343

Professor

Jason Ho

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Document Summary

Strategic planning: guiding the business: five key stages in top level strategic planning. Internal environment is all the controllable elements inside an organization that influence how well the organization operates: analysis to understand the decision context (opportunity, environmental analysis. external environment: macro, consumer analysis, competitive analysis. Internal environment: current strategy & performance, organization systems, structure, culture, skills & resources, preferences & values, swot analysis. strategy mix: other analysis, marketing theory, concepts, principles. Understand the opportunity www. notesolution. com: swot analysis is often used by marketers to identify meaningful strengths (s) and weaknesses (w) in the organization"s internal environment, and opportunities (o) and threats (t) from the external environment. not a large enough market segment that wants a particular offer. doesn"t create sufficient customer value to attract customers: failure to persist over time. don"t have the financial, technical, human, or management resources to compete effectively over time: failure to maintain economic scarcity.

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BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Strategy

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