CMNS 223W Lecture Notes - Fetishism, Advertising Campaign, Industrial Revolution
17 Jun 2011
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Tutorials worth 10% attendance short presentation overall contribution (verbal) 8-10 minute presentation: bring in critical questions, one page handout no more, avoid summaries of text. Novelty - commodity reflects social characters of mens own labour of objective characteristics of products of labour themselves: quote in book page 331 first sentences/page. Fetish is an object which embeds powers that it does not have. Products of labour are given a power they don"t have: this determines the value of the product (cost) This fetish can be fixed by giving the means of production and knowledge of productions to the people (marx) The exchange of labor in feudalism gives a power back to the working class (between land owners and serfs). This exchange relation is what the capital class uses to exploit the hierarchy. Aristocracy and landowners go into the business of production: this creates the lack of access to production, creates a mysticism and ignorance of something is produced.
