SOAN 2120 Chapter Notes - Chapter 12: Face Validity, The Technique, Focus Group

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2120
• Professor: Scott Schau

Document Summary

Gives the subject of the interview more freedom to direct the flow of conversation. Provide the researcher the opportunity to explore topics, particularly unanticipated issues that may arise. All the researcher to pursue issues and topics in greater depth. Stand alone as a method of gathering data. Frequently used in conjunction with other research methods. Signify research designs where qualitative interviewing is the primary means of data gathering. When a number of people are brought together in a laboratory-type setting to be interviewed together as a group. Concerns in-depth interviews that focus on recollections of the past. Involves asking open-ended questions, listening to and recording the answers, and then following up with additional relevant questions. An interaction between an interviewer and a respondent in which the interviewer has a general plan of inquiry but not a rigid set of questions that must be asked in particular words and in a particular order.