MGMT 1000 Study Guide - Midterm Guide: American Express, Foodie, Gift Card
Document Summary
Jane gilbert cco (chief communications officer) nature conservancy of canada. Decided to leverage her skills to do good. Cared about profit and bottom line but now it"s about the people and the good done. Core mission: conserve natural places: science based approach, securement of land, steward land. Partnership for creative solutions (landowners, governments, corporations) Social entrepreneurship because recognize the problem of diminishing natural places and use creative solutions to solve the problem. Work with federal government and have much funding from that source. Help other companies to develop csr by having corporations give financial support to nature conservancy, and the corporations receive branding. Her job is to tell the story to the public. Ashoka fellows: having systems changing idea to solve a problem, high ethical fibre, entrepreneurial trajectory, social impact, creativity. Full economic citizenship: helps corporations to work with ashoka fellows. Started with no profit, but their reputation was on the line.
