MKT 100 : Module 3
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MKT 100 Full Course Notes
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A personal et h ics checkl ist: ethical vigilance: paying constant attention to whether one"s actions are right or wrong. Important to confront excuses and reasons for violating personal ethics. Leads to recognition that most of us have at least two codes of ethics: set of espouse and want others to apply in their behaviour towards us, code of ethics, whatever rationalization, we actually live by. Utility principle/utilitarian principle: behaviour that produces the: bias in assessing overall good. What if everyone did it known as t ragedy of the commons effect evaluation and is more explicit. Business ethics index (bei) measures consumer perception of business ethical behaviour: above 100 indicates positive business ethical behaviour. Market i ng"s social contract: first responsibility of marketers is to keep learning to do their jobs more efficiently and effectively through trade, markets, product innovations and trading innovations, two criticisms of marketing social contract: www. notesolution. com.