MKT 100 Study Guide - Customer Service, Creative Destruction, Marketing Mix

The diffusion of innovation theory is useful to marketers in helping them

 

 

A. adjust to the performance life cycle.

 

B. avoid the cost of concept testing.

 

C. predict which types of customers will buy their product immediately and later.

 

D. predict how long it will take for a new product to gain market acceptance.

 

E. determine a target market.

Which of the following statements concerning technological forces is true? 

 

(i) Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers. 

(ii) Because technological change is the result of research, it is highly predictable. 

(iii) An advantage of technology is that advances can in no way harm an industry's growth. 

(iv) A new wave of technological innovation will not replace existing products and companies.