BU398 Chapter Notes - Chapter 2: Organizational Culture, Organizational Chart
Document Summary
The role of strategic direction in organizational design. Organizations are created to achieve some purpose, which is achieved by the. Primary responsibility of top management: determine organizational goals, strategy, design, adapting organization to changing environment. These decisions have a tremendous impact on organization effectiveness. Overall goal of the organization, reason for existence. Official goals: formally stated definition of business scope and outcomes the organization is trying to achieve. Mission statement: communicates to current and prospective employees, customers, investors, etc. what the organization stands for and what it"s trying to achieve. Designate the ends sought out through the actual operating procedures of the organization and explain what the organization is actually trying to do. Describe specific measurable outcomes, concerned with the short-term: overall performance: for-profit: profitability, growth, output volume . Official goals and mission statements describe a value system for the organization, legitimize the organization.
