MKT 100 Lecture : Lecture

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Chris Gibbs

Document Summary

The key to distribution, customer service, and cost control is to create a distribution management process that manages each of the above four processes together and improves the entire system of processes rather than improves them individually. Any improvement in one of these four must involve consideration of the effect of the improvement on the other three processes. The growth of new global supply-chains and distribution channels has increased the importance of such holistic process thinking. www. notesolution. com. The world is becoming a flatter playing field. Distribution. xls we learn about distribution margins and the need to carefully analyze what value you get for the margin you give that adds to the ultimate price of your product. In module 5 you learned about how important distribution channel or contact segmentation is in focusing on reaching and serving your customers. In this module we study the supply-chain process in detail and again we discover the importance of process innovation.