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MKT 100 : module 5

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taupewombat306
11 May 2011
School
Ryerson University
Department
Marketing
Course
MKT 100
Professor
Paul Finlayson

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MKT 100 Full Course Notes
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Related Questions

The segmentation process begins by grouping:
 
a. competitors with similar needs and preferences.
b. customers with similar lifetime values.
c. market offerings with similar sales potential.
d. customers with similar needs and preferences.
e. customers with similar demographic profiles
Psychographics is the segmentation method that delves into how consumers
Select one:
a. value their livelihoods.
b. allocate scarce incomes to a variety of goods and services.
c. adjust to demographic changes.
d. describe themselves.
e. believe other people see them.

The development of regional marketing plans was the result of:

A. cutbacks in advertising budgets.
B. reductions in interstate business barriers.
C. decentralization of corporate decision making.
D. recognition of geographic differences in product preferences.
E. the influence of international marketers.