RMG 300 Lecture Notes - Management Information System, Multichoice, Workflow

Which of the following is not an activity in the porter's value chain?

a) Inbound logistics.

b) Customer service.

c) Marketing and sales.

d) Administration.

7. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called: a) Market decision analysis b) Statistical analysis c) Marketing research d) SWOT analysis