MKT 100 : Course Review

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Swot determines the distinctive competencies of a company: strength (internal, weakness (internal, opportunity (external, threat (external) Pest+c: political, economical, socio-cultural, technological, competition, imperatives. Categorical imperative helps us know which actions are required, and which are forbidden (i must do x. ) [moral] (would it be right if everyone did it?) Hypothetical imperatives (conditional) if i want x then i must do y. [immoral: the utilitarian principle. 1: growth, maturity, decline www. notesolution. com, ansoffs matrix. Growth matrix helps businesses decide their product, market growth strategy: diffusion of innovation. Innovators risk takers who are willing to try a product. Early adopters purchases made by the positive responses of the innovators. Early majority purchasers making decisions based on recommendations of others www. notesolution. com. Late majority acquirers of a product after it has become common. Laggards will not adopt a new product until traditional alternatives are not available: ethics, moral.