RMG 302 Lecture : Introduction

• School: Ryerson University
• Department: Retail Management
• Course: RMG 302
• Professor: Donna Smith

Document Summary

Consumer behaviour study of processes involved when individuals or groups select, purchase, use or dispose of products, service, ideas or experiences. Relationship marketing interacting with the customers on a regular basis. Consumer generated content blogs, videos, facebook/myspace statuses. Relationships between consumers and products: self-concept attachment: establish user"s identity, nostalgic attachment: serves as link to past self. Love: products elicits emotional bonds of warmth, passion, or other strong emotions. Business ethics rules that conduct the right or wrongs in a marketplace. Honesty, trustworthiness, fairness, respect, justice, integrity, concern for others, accountability, and loyalty. Consumer addiction dependency on products or services. The stages of the consumer consumption process are: prepurchase issues, purchase issues, postpurchase issues.