SOCA01H3 Chapter Notes - Chapter 18: Social Inequality, Symbolic Interactionism, Rogers Communications
Document Summary
The mass media: the significance of the mass media (pgs 455 460) He feels no empathy towards them than an actor does to objects on stage. The mass media have completely emptied him he can"t even remember their names, but is so infused with consumer values that he can completely remember their appearance (brand names and prices). The average canadian spends more than 3 hours a day watching tv, over 2. 5 hours listening to the radio, and just under an hour reading magazines, newspapers, and books. Include the amount of time spend going to the movies, using the internet, listening to. Cds, and playing video games = 40% of our time revolves around mass media. We get ideas of how to dress, style our hair, and music to listen from mass media. Hopes, aspirations, and dreams also come from mass media. Marshall mcluhan (1960s): coined term global village" said that the media are extensions of the human body and mind.
