PSY220H5 Lecture Notes - Lecture 4: Real Change, Classical Conditioning, Theory Of Planned Behavior
Document Summary
Three components of attitudes: affective/emotional component, cognitive (thoughts/beliefs of object), and behavioural. Tells us what attitudes look like: affective. Feeling excitement and pleasure about a model of car: cognitive. Thoughts about the car"s gas consumption and safety. Actions or observable behaviour toward the attitude object. Going to the dealership and test driving a car. Explicit attitudes: attitudes which we consciously endorse and can easily report; consciously aware of. Explicit: just ask people how positively or negatively they feel towards an attitude object. Implicit: implicit association test (iat); measuring attitudes in way people aren"t aware of (i. e. how long it takes someone to answer, measures the strength of associations between concepts. Knowing that you like pepsi (explicit) and having an unconscious association between pepsi and positive (implicit) People may not always honestly report their explicit attitude because they want to present themselves in a positive light: ex. People are not aware of their implicit attitudes.
