PSYC12H3 Lecture Notes - Hasidic Judaism, Boxing Day Shooting, Sideburns
Document Summary
Go to the same dealership, sell the same kind of model of car, control for age etc. Age, education, attractiveness, dress the same, scripts, same dealer, same car. Try to match people up as much as you can. Despite white males having the most money they are offered the lowest price when buying a car as compared to the black males (1000 difference) White females are also offered lower price when buying a car compared to black females (200 difference) Stereotype that women don"t know that much about cars. They may believe that whites are more educated on cars. Typically there are more white males in this field therefore they can give the white a better rate that the blacks. When both the black and white men went to the store the black guy was ignored and not welcomed or offered any assistance but the white guy was.
