Management and Organizational Studies 1021A/B Chapter : Ch 6 Look Over MOS

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and compatibility with the organization"s objectives and resources. Cost of reaching the segment time required to create awareness need to conform to government regulations how long target market members have been customers. Segmenting a market requires a number of skill(s): In addition, a vision on where the market is heading and how this all fits with the company"s direction. Identify the segment that best meets company objectives. Company objectives should also have a qualitative element such as gaining a new threshold in the market. The 80/20 rule is related to which consumer segmentation variable? geographic psychographic benefits sought. Behaviouristics looks at why a consumer buys a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.