PSYC 3530 Lecture Notes - Social Cognitive Theory, Observational Learning, Behaviorism

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Behaviourism is the second force of three forces that dominated 20th century (the first being psychoanalysis, a dark view o people and their behaviour) This is a relative neutral view, value-free point of view on behaviour. Modern social cognitive theory begins with radical behaviours (pavlov, skinner, etc) Earliest theories of human theories involved learning through association, a kind of learning that was termed by pavlov, classical conditioning , how things in the world are associated with each other. Unconditioned stimuli, any even or thing in the world, that automatically has an automatic response (reflexive, if someone comes and blows in your eye, you ll blink, you don"t have to learn to do that) Significant responses are also learned behaviours through associations with unconditioned stimuli. Skinner saw behaviour as occurring in situation as opportunities or occasions, and there are consequences, positive increasing the likelihood of that behaviour, and negative consequences decreasing the likelihood.

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