MARK 1028 Lecture Notes - Baby Boomers, Swot Analysis, Global Warming

• School: George Brown College
• Department: Marketing
• Course: MARK 1028
• Professor: W I L L I A M R O S E

Document Summary

Actors and forces outside marketing that affect the ability to build profitable relationships. Must watch and adapt to changing environments. Actors close to the company that affect its ability to serve its customers. *build relationships with other company departments, suppliers, intermediaries, customers, competitors and publics. Finance-finding and using funds to carry out the marketing plan. Operations-producing and distributing the desired quality and quantity of products. *work in harmony to provide superior customer value and satisfaction. Resources provided to produce goods and services. Monitor supply availability, shortages or delays and strikes. Resellers-help find customers or make sales to them. Firms that help the company promote, sell, and distribute goods to final buyers. Physical distribution-help company to stock and transfer goods. Financial intermediaries-help finance transactions or insure against risks. *partners help to promote product, as well as teach you other aspects of the business. Must provide greater customer value than competitors do.