BU491 Study Guide - Midterm Guide: Call Centre, Management Fad, Management System

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10 Feb 2013
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Technical test answers set #4: within the context of global strategy, while some firms have succeeded, some firms have failed. Please define and describe in details three factors that have likely been overlooked and would have contributed to the failures. Please provide an example covered in the article or discussed in class. Factors that firms often overlook (from assessing global potential ) Abandon incremental thinking: globalization creates opportunities for step changes in performance leading firms will replace traditional, incremental performance goals with much higher targets; adopt bold targets sooner than later. Use global assets effectively and efficiently: right mix of capital and labor will be different in developing vs. developed countries, get the best mix by doing 3 things: Increase labor resources to better use expensive capital. Develop cheaper capital equipment when appropriate (doing just one of the 3 things isn"t enough)

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