PSY100H1 Chapter Notes - Chapter 7: Social Proof, Normative Social Influence, Mass Psychogenic Illness

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11 Feb 2013
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PSY100H1 Full Course Notes
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PSY100H1 Full Course Notes
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Conformity: change in behaviour as a result of the real or imagined influence of other people. Informational social influence: the need to know what"s right . Informational social influence: conforming because we believe that others" interpretation of an uncertain situation is more correct than ours and will help us choose an appropriate course of action. Autokinetic effect: looked as if object was moving because of visual illusion. Private acceptance: conforming to other people"s behaviour out of a genuine belief that what they are doing or saying is right. Public compliance: conforming to other people"s behaviour publicly, without necessarily believing in what they are doing or saying. Situations in which people will conform to informational social influence: When you"re unsure of the correct response, the appropriate behaviour, or the right idea, you will be most open to influence from others. During a crisis, we usually don"t have time to stop and think about exactly which course of action we should take.

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