Sociology 2172A/B Chapter Notes -Girl Power, Double Bind, Social Stratification
11 Feb 2013
School
Department
Course
Professor
Document Summary
1950s, images of happy housewife and her dissatisfaction with a life unfulfilled. Advertising creates problems because it corrupts relationships and then offers us products, both as solace and as substitutes for the intimate human connection we all long for and need: advertising encourage substitutes for emotion suppression. Kilbourne: blamed advertising for the state of women in society. Wolf: women are not dped by giant corps into buying things they don"t want. Large corps value women because they were potential customers. 75 95 of all the customer purchases. 1960 women are educated as they have never been before. The more you subtract, the more you add. Girls have closed the gap with boys in math and in science. Urge girls to adopt a false self, to bury alive their real selves, to become feminine, compete with other girls to get attention from boys.
