Management and Organizational Studies 3322F/G Study Guide - Final Guide: Content Analysis, Collectivism, New Approach
14 Feb 2013
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Situation: 20 people died from listeria contamination from maple leafs, costing ml over million. Strategy: ceo michael cain was highly visible, immediately apologized and took full responsibility. Eliminating any doubts for a political policy/regulation problem. Consumers side: concerns about food safety has emerged as a major social and public policy issue over the past decade as awareness about health hazards relating to food production and processing. There"s a bias, a perception that gov"t and firms are evil. So if firms try to deny smthg, no matter how accurate it is, they will go against it. Company side: grievances happen after bad things happen. At risk here is the performance gap when bosses fail to meet expectations. Legitimacy gap emerges when consumers value diverge from corporate goals. Company scrambles to find what"s wrong, who"s to blame, who should be accountable (ownership)
