MARK1020 Lecture Notes - European Cooperation In Science And Technology, Risk It, Unit
18 Feb 2013
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Document Summary
To a business firm for the risk it undertakes in. Offering a product for sale: the money left. Customers but does not have profit as an. Levels in organizations and how marketing links to. The business unit level is the level at which. Refers to an organization (or a part of an. Marketing works at each of these levels to. Complex organizations such as coca-cola or sears must. Ask themselves not just what business they are in but. Or outside an organization that relate to it in. Terms of what it does and how well it performs. Organizational culture, a set of values, ideas, and. Attitudes that is learned and shared amoung the. A goal is a targeted level of performance set. In addition to profit, several other goals have. Share is the ratio of sales revenue of the firm. To the total sales revenue of all firms in the. As their primary goal, but they do not.
