MARK1020 Lecture Notes - Sri International
18 Feb 2013
School
Department
Course
Professor
Document Summary
Preferable modes of conduct or states of existence. Perception of how well a product or brand performs. Respond to an object or class of objects in a. Attitudes are learned and shaped by: attitude change. Frequently used by marketers to try to change. Changing beliefs about the extent to which a. Lifestyle refers to a mode of living that is identified by. How people spend their time and resources (activities); In their environment (interests); what they think of themselves and the world. Research institute (sri) values and lifestyles (vals) has. In canada, vals has not been widely used. Segments which categorizes adult canadians into one of. Nine segments: disinterested outsiders, tie-dyed greys, protective providers, up and comers, les petite vie , mavericks, contented traditionalists, joiner activists, passive malcontents. Environics has tracked values and attitude of canadians since: understanding how values change over time and can. Influence purchase decsions and can aid marketing strategy.
