PSYC 473 Chapter Notes - Chapter 3: Free Recall, Bounded Rationality, Signify
21 Feb 2013
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Person perception provides too much information to do a bottom up approach. Cue switch: analyze features and check them against categories containing similar features and match them. Inference: new experience actually just another instance of something we"re already familiar with and. Grouping based on important/essential features that define class of things constituting category. Categories and category structure: how person memory illuminates impression formation processes. Categories: mental representations of the classes/groups of events/things/people that help us structure our knowledge. Concept: mental representation set of examples picked out by category. Allport: knowledge/experience is clustered fit new experiences into one of our existing categories. Mental representations must be structured in a way that can account for the fact that people fail to perceive a perfectly literal transcription of the world outside, and are involved in the production of what is experienced. Categorization: placement of an object/person/event into some class of familiar things. Before we categorize, we perceive so some preliminary cognition has occurred.
