PSYCH253 Lecture Notes - Classical Conditioning, Elaboration Likelihood Model

51 views3 pages

Document Summary

When do we elaborate upon a message: elaboration: extent to which a person thinks about the issue-relevant arguments contained in a message. Attempt to access relevant info from memory. Scrutinize message"s claim(s) in light of recalled info. Cues: direct eye contact, personal testimonies , giving creditability, providing expertise. Reciprocity - we want to return favours i. e. tips when waiters leave mints/candy with the bill. Consistency - we prefer to keep our public commitments. Scarcity - we want things that are limited. Number of arguments - 10 steps beauty care . Mindlessness agreeing to things before fully understanding the issue i. e. saying good morning in the afternoon: scripts happy birthday thanks, you too . Mere exposure: tendency to develop positive feelings toward objects the more we are exposed of them. Classical conditioning: stimulus that elicits an emotional response is repeatedly experienced with neutral stimulus; later takes on emotional properties of former.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents