GMS 200 Lecture Notes - Lecture 5: Intangible Asset

39 views2 pages
lily.dilaudo and 39833 others unlocked
GMS 200 Full Course Notes
24
GMS 200 Full Course Notes
Verified Note
24 documents

Document Summary

Types of market entry strategies: non-equity modes. Licensing/franchising agreement: equity modes or direct investment strategies. Licensing refers to offering a firms know how or other intangible asset to a foreign company for a fee, royalty, and/or other type of payment: advantages for the new multinational. The need for local market research in reduced. The licensee may support the product strongly in the new market: disadvantages. Can lose control over the core competitive advantage of the firm. The licensee can become a new competitor to the firm. Joint venture : a corporate child , a new entity given birth and owned jointly by two or more parent companies, three possibilities. Mergers and acquisitions: accounts for 70% of all fdi, quick way to enter new market, gain market power. Wholly- owned subsidiary: 100% investment in production, local subsidiary, more control and more risk. Stage 2 direct exporter, via independent distributor. Stage 3 establishing foreign sales subsidiary.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents