PSY320H1 Lecture Notes - Attitude Change, Shampoo, Caffeine
26 Feb 2013
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Document Summary
Attitudes can be influenced by information that has, at best, a weak relevance to the attitude object. People may remain favourable even after learning that the desirable consequence will not occur by the time of the learning, already came up with other reasons to like the attitude object. Positive vs. negative framing of attributes: merely involve showing the same attribute in two different ways. Variables that shape attitudes can seem more or less relevant to the attitude, falling along a continuum from high to low relevance. Sometimes silly things may not be completely irrelevant (ex. shampoo ads) May also be individual and cultural differences in what we believe to be relevant information. Elm: motivation + able attempt to correct for the potential impact of extraneous information on their attitudes and beliefs. Unimodel: a deep consideration of the information may cause the relevant information to override the impact of the irrelevant information, particularly when irrelevant information is difficult to process.
