COM 275 Lecture Notes - Organisational Routines
Document Summary
The media organization in its context 1/29/2013 11:43:00 am. Organization structure and media product: structural features (e. g. , size, function, ownership) influence organization conduct, performance, and product, organizational practice and goals may influence media content more than personal or ideological factors. Media content is influenced by organizational routines. Conflicting forces on organizations and individuals that influence content: constraint versus autonomy, routine production versus creativity, commerce versus art, profit versus social purpose. Three hypotheses: content is influenced by: Media workers" socialization & attitudes (a communicator-centered approach) Relations with society and how media shapes content. The journalist"s role (engagement or neutrality: interpretation, information, opposition- a clear but distinctive third option. Outside agencies can influence content when: commercial interests are threatened, bad publicity is feared (for non-commercial reasons) Proprietor influence: media owners tend to set broad lines of policy. The influence of advertisers: rarely slant news; more often try to suppress, sponsorship for programs can shape content, media producers veer towards self-censorship.
