FSN 232 Lecture Notes - Lecture 2: Thorstein Veblen, Rick Owens, Georg Simmel
Document Summary
Yes there is a different body image for men that they have confidence. Todays agenda: what is a theory, what are fashion cycles and flows. Each theory represents a different color of lenses in your glasses. There is multiple ways to look at it. Try new lenses and understand from different angles. Fashion trends start among the elite or fashion leaders and move down to the masses or fashion followers. Most documented and oldest theory in fashion. Introduced for thorstein veblen, he saw that there was a very visible class whom looked different than the lower class the upper class could afford the best new stuff but eventually the lower class start to copy them. Driven by the notion, conspicuous consumption people spend money and they acquire goods to display their wealth. People would display their wealth and then lower people would want to emulate that.
