PSY313H1 Chapter Notes - Chapter 9: Negativity Bias, Impression Formation, Social Cognition
Document Summary
Impression formation impression formation: the way people form and revise first impressions. Older adults rely on experiences and social rules of behaviours when making interpretattion older people have negativity bias negativity bias: they do not corret their intial impression because negative information is more striking to them and affects them strongly. The degree it is stored determines the extent to which information guide social judgements or behaviours. The degree in easy access is determine by the strength of the information stored in memory it is not easily accessible. Accessibility of social knowledge can explain age related differences in social judgements: older adults rely on easily accessible social knowledge structure such as the initial impression is made about a person. This limit cognitive resources to process detailed information presented after the initial impression is formed shown in framing effect : occurs when information you just processed influences subsequent social. Involve experimental manipulation of the exposure or the context of presented information.
