MKT 100 Final: Final Study Sheet.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Najam Saqib

Document Summary

Chapter 1: marketing: customer value, satisfaction, customers relationships, and customers. Marketing an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Market people with desire and ability to buy a specific product. Both buyer and seller must have the money to fulfill these needs. Must know where the product is and if there"s a potential market. Both buyer and seller exchange something of value. A market is people with the desire and ability to buy a specific product. Both individuals and organizations buy and use good and services. Social marketing marketing designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer. Ultimate consumers people (whether 80 or 8 months old), who use the goods and services purchased for a household.