PSY322H1 Lecture : Sociocultural Approach

Readings: lavine, sweeney, &amp; wagner (1999), iijima, hall &amp; crum (1994) Gender stereotypes: trends in print media, effects of tv ads &amp; sitcoms. Diversity in tv ads j not as much research compared to with gender! What do we see in ads published in print media: :2:zk 2 lz9@ 2 . More likely to show man to promote object, as well as face; if women, show more body. 2l: beer commercials, more men than women in ads, chest shots: men &lt; women. 49% woman (chest shot) vs. 24% man (chest shot: body shots: men &lt; women. Currently: see a shift to men ads focusing on body image (buff) www. notesolution. com. Sample: undergraduate men (~50-60 @ 25-30 per condition) N rate 20 ads on several dimensions (rate like/dislike) Lexical decision task: sexist words and sexual double entendres (e. g. cherry, easy j see response time after sexist/control ads)

Canada

Intergroup Relations

Psychology

Alison Chasteen

University of Toronto St. George

The ________ perspective emphasizes that stereotypes can be useful categories that allow us to process information efficiently.
Select one:
a. cognitive
b. motivational
c. sociocultural
d. economic
e. emotional

28. A father believes that certain behaviours are more appropriate for boys than for girls. His wife has heard him share these beliefs and she wonders whether they are partly responsible for the fact that he relates differently to his son, with whom he tends to use more verbal and physical prohibition than he does with his daughter. In this example, the father's beliefs would be examples of , while the fact that he treats his children differently depending on their gender demonstrates the concept of A) gender identities, gender constancies B) sex-role stereotypes; gender preferences C) sex-role stereotypes; sex typing D) gender identities; sex typing E) gender identities; gender behaviour

28. A father believes that certain behaviours are more appropriate for boys than for girls. His wife has heard him share these beliefs and she wonders whether they are partly responsible for the fact that he relates differently to his son, with whom he tends to use more verbal and physical prohibition than he does with his daughter. In this example, the father's beliefs would be examples of , while the fact that he treats his children differently depending on their gender demonstrates the concept of A) gender identities, gender constancies B) sex-role stereotypes, gender preferences C) sex-role stereotypes; sex typing D) gender identities, sex typing E) gender identities, gender behaviour

PSY322H1 Lecture : Sociocultural Approach

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