MKT 600 Chapter Notes -Financial Analysis, Starbucks
Document Summary
The last six months of 2007 saw a decline in share price by 50% and a decrease in customer visits in north america. July 2008 number rose to 600 stores. Late 2007 there was a sh. 09 cent a cup increase. In january 2008, the company had more than 15,700 outlets in 37 countries and was aiming at having 40,000 in the future. 1996 was first international expansion to japan besides canada. Extended beyond coffee baked goods breakfast music branded mugs and tumblers etc. Spent only million on its advertising in the first 13 years.
