PSYC 333 Chapter Notes - Chapter 5: Elaboration Likelihood Model, Ingroups And Outgroups, Social Cognition
11 Mar 2013
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Psyc 333 dual modes in social cognition, fiske, susan t. 1. The mind contains a variety of processes, and two models described in this chapter aim to explain the diversity of people"s thoughts, feelings and behaviours towards each other. Psyc 333 dual modes in social cognition, fiske, susan t. 2. In a study subjects saw 4 to 20 circles on a series of screens for 3 seconds each time and had to judge whether they were odd or even in number. After 130 tiresome trials, the computer suddenly beeped and displayed an error message indicating that none of the data had been saved and that the experiment would have to restart. Participants" reactions were videotaped as the computer and the experimenter conveyed the bad news. During the trials subjects saw black-and-white photo of an african american or european american man, shown at subliminal speeds. Their facial expressions were reliably more hostile when they had been exposed to.
