PSYB01H3 Lecture Notes - Caveat Emptor, Participant Observation, Evoked Potential
Document Summary
Maximizers derived less satisfaction from their choices than satisficers doing better but feeling worse study. Choice has a paradoxical effect on satisfaction= more choices, less satisfaction. Traced to school of philosophy known as empiricism= knowledge is gained through experience, observation and experiment empirical= used to denote info gained objectively from observation/experiment. Data= empirical info because can be measure and evaluated statistically constitutes empirical evidence against which all scientific knowledge is tested. Anecdotal evidence= opposite of empirical evidence, refers to impressions, opinions of just one person, that are not usually translated into quantifiable form can be used in investigative journalism. Bias= indicates unfair practices that wrongly discriminate against others- within scientific method framework= subtle process that comes in many different forms that can be fatal to a research study. Scientific method (raison d"etre/reason of being)= exists largely as a countervailing force to biases that operate at virtually all steps in the research process.
