MKT 300 Lecture : Market Research -response rates (3).pdf
Document Summary
[motorola solutions canada, inc. ] | industry average metrics |2012 1. This paper predominately consists of quantitative data and little qualitative data. Due to inestimable variables that influence the metrics, judgment should always be used when consulting this data. Objective: determine industry average metrics for various marketing campaigns. Below is the guide breakdown of this paper. A net new list acquired and emailed for the first time yields a 4-8% open rate and 10-20% bounce rate (the. Challenge of open rates in b2b email marketing, 2011) Prospecting emails to fresh lists typically get open rates of 9%-15% and ctrs of 2. 8%-3. 2%. Marketo views open rates of 16%-20% as top performers. The average ctr per marketo is 2. 1%-5% with 5. 1%-10% viewed as top performers. (gospe, 2012) A newsletter to a b2b house list is getting open rates of 18%-22% and ctrs of 3%-11%. A non-profit organization sends a monthly newsletter to its house list and sees open rates of 25%-30% and.
