GMS 200 Chapter Notes -French Fries

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamidele Adekunle

Document Summary

If i was in charge of the asian operations or mccain, i would recommend what is done in america to make people buy fast food, which is make memorable commercials. By applying commercials with mccain fries at mcdonald s, it will help speed up westernization and it will give mccain some sales. I think that this would be very effective as tvs are in china in most middle income families and it is the best advertising technique for this market. Another big thing they can do is an awareness campaign where they donate funds towards helping citizens in china. This will set an image of mccain being a caring company. It will make people more likely to buy. Mccain will be considered a friendly and compassionate company which will definitely benefit their sales. Mccain should also try a joint venture with a chinese corporation.