BU121 Lecture Notes - Global Reporting Initiative, Triple Bottom Line, Sun Chips

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19 Mar 2013
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Focus on cash even, cash budget, cash build. Does not fit with economic reality we are situated today. Need a stable market since you are producing a mass amount of the product. Repeat the same process to squeeze efficiency in. We are in a very customer driven reality or else product would not sell. Technology is digitizing information to meet our needs. Development that meets the needs of the present without compromising the ability of future generations to meet their needs. Sweet spot is where those factor intersect where it gives you the strongest and most profitable outcome. Measures the most sustainable companies that are successful in the market. Uses guidelines to compare with other companies sustainability. You take something from earth and making something from it and dumping it through a landfill (this is called cradle to grave design) Use the 3rs reduce reuse recycle (cuts down negative impact but does not fix situation)

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