ITM 102 Study Guide - Midterm Guide: Customer Relationship Management, Management Information System, Decision Support System

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Carol Chauncey

Document Summary

Describe the market performance of one of the firms we have discussed in class, namely ibm, apple, microsoft, google or dell. Explain what this company does, how they make a profit (ie. what is their business model) and describe their products and services. If i was given the opportunity to invest (u. s. ), in one of the five choices, i would mostly likely choose apple. My reason is simple; apple has by far the most succeeded and expanded in their years in business. It is widely recognized by many as a company that passed many obstacles in order to show the true colours of innovation and design. Apple dominates and has control of its market share in their sector; it is very creative with its products. One of their products, like the mac pro laptops are very common and are a highly targeted tool and resource amongst teenagers and students that has spread and became utterly very popular.