PSYCH253 Lecture Notes - T. S. Eliot, Physical Attractiveness
22 Mar 2013
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The communicator the better the arguments are the more persuasive they are to central route; The communicator peripheral: *credibility credible communicators (those who have status) are more persuasive than less credible communicators. *expertise and persuasion- t. s eliot (famous poet), agnes stearns (high school teacher); *trustworthiness; *sleeper effect you forget who said it, the persuasion goes down; *physical attractiveness more attractive, more persuasive; *similarity more similar, more persuasive. : a communicator is a peripheral route to persuasion. Aspects of message that affect processing in central:
