PSYC 2030 Chapter Notes - Chapter 9: Standard Deviation, Quota Sampling, Cable Television

• School: York University
• Department: Psychology
• Course: PSYC 2030
• Professor: Krista Phillips

Document Summary

Study guide chapter 9: survey research and subject recruitment. Here we examine logic and limitations of the methods used to select research participants. Donald rubin noted all studies lie on a continuum from irrelevant to relevant with respect to answering a question. Randomized laboratory-type experiments that use opportunity samples of the first available students in college settings have a restricted sample of participants but usually have a high degree of control over the variables of interest. By contrast, researchers who do survey studies select potential respondents using special sampling procedures in order to generalize their descriptive findsings to a specific larger pool (a population) of people. If survey researchers used opprunity samples, spurious results and misleading generalizations about the specific population of interest would seriousluy compromise scientific integrity of their work. There is wide range of topics of interest to survey researchers.