MGTA02H3 Chapter 9: Chapter 9- The 4 Ps- Place
30 Sep 2011
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MGTA02H3 Full Course Notes
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1- explain the distribution mix, the different channels of distribution, and different distribution strategies. Distribution mix- the combination of distribution channels a firm selects to get a product to end-users. Distribution channel- the path a product follows from the producer to the end-user: all channels must begin with a producer and end with a consumer or an industrial user. Direct channel- a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary: major on the internet. Retail distribution of consumer products: producers distribute products through retailers, also offer internet sales, requires a large amount of floor space, both for storing merchandise and displaying it in stores. Wholesale distribution of consumer products: perform the storage function, wholesalers store merchandise and restock it frequently. 1: each link in the distribution chain makes a profit by charging a markup or commission higher the final price.
