PSYCH253 Chapter Notes - Chapter 5: Marlboro Man, Marshall Applewhite, Peer Pressure
26 Mar 2013
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Document Summary
Hindsight analysis using persuasion principles as categories for explaining troubling social phenomenon after the fact. Explaining why people believe something says nothing in regards to the truth of their beliefs. 1978, guyana 914 followers of the reverend jim jones died by following his order to consume a strawberry drink laced with tranquilizers, painkillers and a lethal dose of cyanide. 1993, a high-school dropout david koresh seized control of a sect called the branch. Davidians and convinced members to hand over all their property, including their wives and daughters to him and convinced 19 of his wives to bear his children. Marshall applewhite, fired from two music teaching jobs for having affairs with students, convinced his followers to renounce families, sex, drugs, and personal money with promises of spaceship voyage to salvation. People internalize commitments made voluntarily, publicly, and repeatedly and cult leaders use this.
