PSYCH253 Chapter Notes - Chapter 6: Jaywalking, Extermination Camp, Suggestibility

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Due to the individualistic western cultures, north american and european social psychologists give conformity negative labels like submission and compliance rather than the positive ones such as communal, sensitivity, responsiveness and cooperative team play. In japan, conforming is a sign of tolerance, self-control and maturity and leads to harmony because people know exactly what to expect from one another. Conformity is a change in behavior or belief to accord with others. Believing one thing on your own, and another when in crowd or group, acting and thinking differently in a crowd or group than you would on your own. Some studies gave startling findings that many others replicated the studies. Sherif wanted to isolate and then experiment with the social phenomenon of norm formation. When tested a year later, people still followed the group norm estimate. Suggestibility can be seen in everyday life in things such as laughing, yawning or coughing.

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