MKT 100 Final: Metrics finalwith answers.doc

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Worksheet: metric 2 percentage change: ed"s is a small deli, which has had great success in its second year of operation. Revenues in year 2 are ,000, compared with ,000 in year 1. Year-over-year sales growth = (year 2 year 1) / year 1 * 100% = 50: a small retain chain posts impressive percentage growth figures, moving from million to million in sales from one year to the next. Despite this dynamic growth, however, analysts cast doubt on the firm"s business model, warning that its existing stores" growth measure suggests that its concept is failing. Chain-wide year-over-year sales growth = (year 2 year 1) / Store a year-over-year sales = (year 2 year 1) / year 1 * 100% Store b year-over-year sales = (year 2 year 1) / year 1 * 100% Store c year-over-year sales = (year 2 year 1) / year 1 * 100%