MKT 500 Chapter Notes - Chapter 11: Frequency Distribution, Null Hypothesis, Standard Deviation
Document Summary
Sample finding: percentage or average or some other value computed with a sample"s data. If follows proper sampling procedures and ensures sample is good representation of target population, sample findings are best estimates of their respective population facts. Population fact: defined as the true value when a census of the population is taken and the value is determined using all members of the population. Generalization: act of estimating a population fact from a sample finding. Form of logic in which an inference about an entire group is made based on some evidence about that group: generalization can draw conclusions from amount of available evidence. When estimates of population values are made, the sample finding is used as the beginning point, and then a range is computed in which the population value is estimated, or generalized, to fall. Generalizing a sample"s findings: estimating the population value.