MGCR 331 Lecture Notes - Lecture 3: Viral Marketing, Switching Barriers, Offshoring

40 views5 pages

Document Summary

Start developing skills for strategic thinking about it by providing frameworks to guide strategy analysis. Argue effectively when faced with broad generalizations about the importance (or lack of importance) of technology and timing to competitive advantage. The freshdirect best illustrates a case of : supply chaining, outsourcing, offshoring, insourcing, informing. Firms strive for sustainable competitive advantage: financial performance that consistently outperforms industry averages. How can i possibly compete when everyone can copy my technology and the competition is just a click away? . Firms suffer aggressive, margin-eroding competition when they define themselves according to operational effectiveness rather than strategic positioning (porter) Operational effectiveness: performing the same tasks better than rivals perform them, it creates the risk of sameness specially with firms that rely on technology for competitiveness. Buy the same stuff as your rivals. Copy the look and feel of competitor web sites. Reverse engineer their products: helps but is not sufficient enough to yield sustainable dominance over the competition.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents